Research & points of view
Insights
Our own research and positions on applying AI in the Gulf.
ReportField reportSeptember 2026
What AI returns in a service business
Findings from operators across the UAE, Qatar, Saudi Arabia and Lebanon: which functions return most on automation, what it costs to get there, and where to start.
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Point of view8 min read
Your ERP already has AI. The gap is elsewhere.
Odoo and SAP both ship AI assistants. Neither answers a phone call in Arabic at nine at night, which is where the actual gap is.
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Article6 min read
How much autonomy to give an agent
Which actions an agent should take unattended, which need approval, what to record, and how to reduce its permissions when it gets one wrong.
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Article7 min read
Why WhatsApp is the primary channel in MENA
Most operations software assumes email and web forms. In the Gulf customers use WhatsApp, which changes intake, consent and record keeping.
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Point of view5 min read
Three questions to settle before an AI pilot.
Most pilots fail on definitions rather than on models. Three things to agree in writing before any build starts.
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Report9 min read
Payments and telephony in the Gulf.
Ten payment gateways and three telephony routes, and what it takes to accept a deposit and receive a call in the UAE, Saudi Arabia, Oman, Iraq and Lebanon.
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