Our story
The AI large companies already use, built and priced for yours.
An applied AI firm in Dubai, founded by Serge Nassour.

How we got here
After three years at Accenture building and integrating the systems that keep large organizations running and the AI that sits on top of them, and then a year working in Dubai, one thing was clear. Most AI in the Gulf is built for governments and giant enterprises, and everyone else is overlooked. The tools were only ever built and priced for the large end.
Flo8 exists to close that gap. We work inside a client's business, finding where AI is worth using and building it into the systems they run, or into new ones where none fit.
Who we work with
Businesses that are ready to change how they work and want AI built into the business itself, rather than bolted on the side. We believe companies that put AI to proper use will pull ahead, and we want to work with the ones who already see that.
What we believe
Our values.
Efficiency
Delivering measurably more for a client with less of their time, cost and effort, by putting AI to work on what repeats and their people on what moves the business forward.
Integrity
Earning a client's trust by being honest about what AI can and should do for their business, committing only to what we will deliver, and standing behind every result.
Ownership
Treating a client's operation as ours to answer for, from the first build to the version running a year later. What we build becomes a lasting part of the client's business, theirs to direct, to grow and to build upon.
Adaptability
The capacity to be modified to fit new conditions. We fit our methods, our tools and our plan to the way a client's business already runs, and keep adjusting as it grows.
Who you work with
You work with me.

Serge Nassour
Founder · Flo8
Bachelor of Engineering from Concordia University in Canada, and MIT Professional Education in applied data science and AI. Three years at Accenture, then a year working in Dubai, where Flo8 is based. I lead every engagement personally, from the first call through to handover.
Let's have a chat.
One free 15-minute call, and we'll show you 3 places AI can save your team hours every week.