OSpa
Spa · Beirut, Lebanon
Nobody could see the whole business at once. Now everyone can.
Most AI work stops at advice.
Ours keeps you flowing.
An applied AI firm based in the UAE. We assess where AI is worth using, build it into your systems, and train your team to run it.
Advise01
We evaluate where AI can be applied to make your business more efficient.
Build02
We build agents, data models and workflows to improve your existing systems.
Run03
We keep what we build running: our own products in the market, and the systems we hand to clients.
What we do
We advise, we build, we run.
Services & Solutions
Work delivered inside your business.
Strategy, agents, data, documented expertise and back-office automation. Built into the systems you already run.
Products
Software we own, operate and sell.
Sold on subscription and licence: the Flo∞ Layer, our AI operating layer, and the applications built on it.
Services & Solutions
What we provide.
AI Readiness & StrategyWe find where AI can take work off your team, and rank each opportunity by what it returns against what it takes to build.
Agent SuiteAgents that each do one job: answering, booking, intake, follow-through, procurement, reporting.
Data Analytics & Business IntelligenceOne set of numbers everyone agrees on, and something that happens when one of them moves.
Skills & Knowledge SystemsThe expertise sitting in senior heads, written down as skills the whole team can run.
Enablement & TrainingWorkshops that leave a team able to work right away. Adopted and applied, not just demonstrated.
Operations & ProcurementWe make the back office more efficient: purchasing, supplier follow-through, stock and approvals.
Bespoke AI ProductsSoftware built to your requirements and to product standard, then handed over for you to own.How we work
Four shapes of engagement.
01 / Diagnostic
Assessment and roadmap
We rank what is worth building, and in what order.
Two to three weeks02 / Build
Build and integration
Agents, data and integrations, built into your own systems.
Six to twelve weeks03 / Enable
Training and handover
Workshops on your own work, and a playbook your team keeps.
Two workshops, playbook and guide04 / Operate
Ongoing support
Monitoring, changes and a monthly review. Cancel with a month's notice.
Monthly, ongoingFixed-fee packages. We do not bill by the day.
Clients
Clients who trusted us.
The Planners
Event Management · Doha, Qatar
Two people knew how to win bids. Now the whole team does.
Insights
What we publish.
ReportField reportSeptember 2026
What AI returns in a service business
Findings from operators across the UAE, Qatar, Saudi Arabia and Lebanon: which functions return most on automation, what it costs to get there, and where to start.
Read the report
Point of view8 min read
Your ERP already has AI. The gap is elsewhere.
Odoo and SAP both ship AI assistants. Neither answers a phone call in Arabic at nine at night, which is where the actual gap is.
Read
Article6 min read
How much autonomy to give an agent
Which actions an agent should take unattended, which need approval, what to record, and how to reduce its permissions when it gets one wrong.
Read
Article7 min read
Why WhatsApp is the primary channel in MENA
Most operations software assumes email and web forms. In the Gulf and the Levant customers use WhatsApp, which changes intake, consent and record keeping.
ReadStart here
Tell us what is slowing you down.
One call tells you where AI is worth using in your operation.